As head of marketing, Carol’s relationship with Intronis partners is engrained in her daily activities. Carol is tasked with not only growing channel awareness of Intronis, a cloud backup and disaster recovery solution, but also heralding the success and positive impact the vendor’s solution has on each MSP partner leveraging the tool. Since joining Intronis in late 2010, Carol has helped grow the company’s SMB-focused partner community, in part by spearheading the company’s efforts to educate partners on how to grow, and grow profitably, by leveraging the Intronis solution. She also drove a partnership with Technology Marketing Toolkit that resulted in The Ultimate Disaster Recovery Kit, which offers partners materials that they can use to sell and market disaster recovery with their clients, a simple disaster preparedness audit and a “fill-in-the-blanks” continuity plan template for use with clients. Ferrari brings more than 20 years of marketing and business expertise to Intronis. Her achievements in the IT channel were recognized by Everything Channel's CRN Magazine when she was named one of the top Women of the Channel in both 2011 and 2012.