Cindy Bates


Cindy Bates

 Posted by cbates 759 days ago (Editorial)
Cindy Bates is Vice President of U.S. SMB & Distribution at Microsoft, where she is responsible for the company’s SMB business end-to-end in the U.S. Cindy has been instrumental in driving Microsoft’s strategy and commitment to helping the company’s distribution and VAR partners to grow and thrive, even in a challenging economic environment, and in the face of tremendous developments in IT across hardware, software and services. Cindy’s leadership and vision have been integral to helping Microsoft and its partners to capitalize on the significant business opportunity in the SMB market, and to capture a new generation of growth opportunities, for example, by providing them strategic support in migrating to the cloud; delivering robust readiness resources to support the launch of new Microsoft products; developing highly effective partner incentive programs; and offering valuable sales and marketing opportunities, such as Microsoft Community Connections, elite SMB partner programs, and the Ready-to-Go Marketing portal.

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