When it comes to SMBs and understanding how to build marketing programs that drive results, there’s nobody more knowledgeable – or well respected -- than Marie Rourke, president and principal strategist for WhiteFox Marketing & Communications. Marie adeptly guides the world’s leading IT channel-focused organizations, including the largest global distributors, in executing hard-hitting, high-impact communications that get to the heart of what SMB-focused channel partners want and need for business success. Marie’s work impacts thousands of SMBs each year, and whether she’s advising top executives in the boardroom, or talking to customers on the trade show floor, she brings a keen understanding of the SMB market to the table. Her approach to business within the SMB market and across the channel is built on relationships, reputation and results. Marie advocates to clients that who you know, what you do and what others say and think about your business plays a defining role in your success, and her ability to put clients on the map within the SMB market is second to none. Always in high demand, Marie and her team take great pride in becoming an integral part of clients’ internal organizations.